Today marks the launch of our new logo, the first step in an overall branding update to reflect our maturity and the evolution of our vision. Perfect Memory’s historic logo – the PM planet – was created in 2008 by the interaction designer Clémence Debaig. We were very attached to this logo but felt that the current acceleration of Perfect Memory’s evolution, both economic and human, required a more profound change.
Consequently, a new logo has been thought through and designed, and we wanted to share with you the rationales behind such change.
Frédéric Maillot, Perfect memory’s Art Director in charge of the project, explains:
“Perfect Memory manages, enriches and sublimates knowledge with the desire to disrupt the natural course of things. And it was to “reinvent ourselves and give life to our ambitions” that we had to rethink our logo, which is now ten years old.
The rigor, excellence and incredible creativity of team “La Perfect” had to be subtly represented and, as surprising as it may seem, it was nature that inspired this creation.
This logo incorporates the most rigorous proportion nature has to offer: the golden ratio. This spiral can be found in the shape of polar cyclones, galaxies, flowers, waves, our ears, the tips of our hands and now in the shape of the tips of the monoliths of the new Perfect Memory logo.
The thickness of the lines, the spaces, the sizes of the different elements all respond to the Fibonacci sequence, which itself is linked to the golden ratio. A mathematical and rigorous logo represented by natural shapes.
Some will see it as a hieroglyph, others will see it as monoliths like those in the films 2001, A Space Odyssey (1968) or First Contact (2016) … Each time, the relationship to knowledge, its accessibility, its sharing, and its restitution are inherent.
But take a closer look, couldn’t we also see the initials of Perfect Memory?”
During the internal presentation of the logo on January 25, 2021, named “épokhè“, Steny Solitude, founder of Perfect Memory, shared his vision:
“Why épokhè? […] The term is rarely used, or in very particular contexts. We wanted to use it in Edmond Husserl’s definition of it: the suspension or the disruption of the natural course of things.
Perfect seeks to suspend the natural course of things, this has been our ambition from the beginning in our field of application: the engineering of knowledge.
We have evolved a lot; we have often reinvented ourselves to give substance to an ambitious project which has the potential to upset the established order.
We are, and we want to be, the épokhè of actors in the knowledge society that is emerging, hidden behind such prosaic terms as DAM, EDM, Big Data, AI, etc.
So, it was time to review what carries our identity: our logo. A logo that today replaces the one created by Clémence Debaig 10 years ago, which was designed for the general public, and was based on the notion of flow of knowledge, of confluence.
Although our ambition is now focused on businesses, our desire to serve end-users and to simplify the daily lives of the women and men who are carrying out the digital transformation of their organizations has not diminished. This association of the human being and science is at the core of our logo, which is part of the continuation of Fibonacci, the meeting between mathematics and all the phenomena of life.
In the same way, a strong ambition still drives us today, to suspend the natural course of things for our observers, our competitors, our markets. This is the message that the new logo must carry.”
In the coming days, we will roll our graphic identity out and deploy our new website. We have not changed; we are still Perfect Memory. But we are more consistent and determined to “disrupt the statu quo”.
In summary: we have changed our logo.
Sincerely, Team “La Perfect”.
This year’s IBC Show is virtual and the Perfect Memory team will not walk about the streets of Amsterdam as usual. We were looking forward to welcoming you at our booth to show you the latest developments of our flagship product: the Raffiné™ suite. Nevertheless, the Perfect team has been busy this summer and has been preparing in the greatest secrecy a major partnership through a challenge proposed by the IBC Accelerator Program.
Carried by Movie Labs, the “Useable VFX Archive” project aims to provide an answer to the strategic issues of the exploitation of digital visual effects archives (VFX) owned by Major film studios. The stakes are high, Perfect Memory is proud to invite all of you to the project presentation which will take place on Wednesday, September 9th, live from the IBC platform. Our presentation will be delivered by our privileged partner Cédric Lejeune, Workflowers manager and media workflows expert.
More information about the project here: https://bit.ly/322Xssp
To register for the IBC Showcase: https://www.ibc.org/ibcshowcase/ibc-showcase
To get a preview of our demo video, you can contact us at the following address: email@example.com.
Only a few days left before la Perfect opens its exhibit for its 6th year at the IBC! Come visit us at Booth 8B36, the same spot as last year.
La Perfect will be hosting six interviews and six keynotes, all in the theme of “Raffiné™ in action”. Our distinguished guests represent the core of the companies who have trusted Perfect Memory as their MAM provider. Each one will explain how the MAM-as-a-Brain has empowered their company’s Data strategy. All questions from the audience will be welcome!
Do not hesitate to use our Customer Code (24448) to get a pass at IBC, attend our series of conferences and discover the MAM-as-a-Brain through your own eyes!
Click here to download the Program. Watch also our trailer of the IBC on Youtube.
Register now for a personalized demo: firstname.lastname@example.org
The Language Technology Industry Summit is Europe’s major event showcasing the latest developments in multilingual ambient intelligence: speech interaction, deep meaning processing and multilingual communication & cognition. The Summit is the meeting point between technology providers, users & integrators, business leaders, leading-edge developers & researchers, investors & analysts.
This year, Bertin and Perfect Memory come together in Brussels in order to showcase and discuss on the DAM-as-a-brain, a new aspiring standard for Digital Asset Management Systems. Ariane Nabeth-Halber, Director Speech Solutions Strategic Line, Bertin IT, and Steny Solitude, CEO of Perfect Memory will share their thoughts about the existing DAM market and the Data Management issues encountered by several organizations.Then, they will showcase a new platform able to collect, interpret and make any data or document available for the users in their own context. When the speech to text expertise of Bertin IT meets the knowledge engineering expertise of Perfect Memory, a world of possibilies appears.
Tickets for the LTI19 Summit are available here.
Date and Time
Mon, Jun 24, 2019, 11:00 AM –
Tue, Jun 25, 2019, 5:00 PM CEST
International Trade Union House
Boulevard du Roi Albert II, 5
The International Auditorium
La Perfect is very proud to share its last collaboration in the research field: a piece published in the last issue of the Journal of Digital Media Management. In this summer of 2018, la Perfect worked closely with the European Broadcasting Union to manage the 2018 European Championships data feeds. Jean Pierre Evain (EBU Technology and Innovation Department), Francesco Piva (EBU Software Engineer), Guillaume Rachez and Cédric Klein (Perfect Memory Project Leaders) testify about the challenge of handling live sport data, through a semantic approach.
The full article is available on the Journal of Digital Media Management Website, but you can read the abstract below.
In the world of sport, the role of data is absolutely central. During any competition event, continuous data feeds provide information on athletes, teams, start lists, schedules and live results — information that must be handled seamlessly and in real time. During the 2018 European Championships, the European Broadcasting Union (EBU) applied semantic modelling to sport data, using a platform with a back-end capable of handling thousands of live data messages in real time. Official data from the event organisers was provided in the Olympic Data Feed format and transformed live to the EBUSport semantic format, before being fed to Perfect Memory’s smart media asset management system, connecting results, athlete bios and events to content edited from feeds and logging. The use of semantic technologies makes it possible to navigate linked data in innovative front-end applications. This paper provides a detailed review of the technical challenges faced when managing a semantic data driven ecosystem, and discusses the lessons learned.
April 6-11, 2019 | Las Vegas, NV
This April, Perfect Memory will be in Las Vegas for our fifth NAB Show!
Join us for an exciting business show full of technological innovations, an event not to be missed!
This year, over 100,000 participants will walk down the halls of the Las Vegas Convention Center.
Be one of them by using our promo code (LV6624) to get a discount on your entrance ticket.
Come and book a demo at our booth by emailing us at:
You can find us at booth SU4314 (French Pavilion) in the Upper South Hall.
With Perfect Memory’s MAM-as-a-Brain, simplify your Media Production Chain!
With Perfect Memory’s MAM-as-a-Brain, connect every Line of Business!
With Perfect Memory’s MAM-as-a-Brain, increase the revenue of your catalogs!
Few months after the last IBC show, we are glad to introduce you our video retrospective. We compressed five days of demos, keynotes and discussions with prospects into a 4′ video.
We will come back in Amsterdam in 2019 !
This year, Perfect Memory takes the podium !
As our final annoucement before the IBC next friday, we are very happy to give you the Perfect Memory’s conference program for IBC2018 !
This year, we host 6 Client Testimonials and 8 Keynotes in our H8B36 booth to showcase our DAM-as-a-Brain !
An interactive Floor Plan was published on the IBC Web site, you can access to it by following this link.
In order to wait until friday, let’s have another look on our conference cycle’s teaser here.
Finally, feel free to use our Customer Code (19039) to get a visitor three-day-pass.
See you in Amsterdam.